Riki Thinks: They Say, I say

This book is quite an interesting read... And i'm sure I would be able to type up a slick blog post about it if I could stay awake to type this that is (Long night and all).  I was struck by a couple sections in the book.  First and foremost was the section on a idea I am not new to but never was very good at, Telling the audience why it matters.  This is one of those things you get ingrained into you every year and yet I still am not that good at it.  Thankfully, the book is quite detailed in this regard and I think I will finally be able to to improve that area of my writing.  They even have some simple templates I can use as examples.  And speaking of Templates... The other thing that I found interesting (whether I use them or not is up for debate) are templates they have strewn throughout the book.  At first I was like, "Huh... They are trying to make me conform... Sneaky," but then the book said the exact same thing (more or less...) and I was like "whoa."  Some of them are pretty specific, but I might be able to work a couple of the more open ones in, or I might just use some from chapter 7.  I think if I where to look through the book again I will probably find some more goodies, but I have a need... a need for Candy.